Rite Foods Limited, the leading food and beverage manufacturer in the fast-moving consumer goods sector, is gearing up for a spectacular showcase at the 37th Annual Lagos International Trade Fair (LITF) in collaboration with the Lagos State Chamber of Commerce & Industry (LCCI). With a lineup of award-winning products, Rite Foods Limited is poised to captivate visitors at this year’s event.
Scheduled to take place from Friday, 3rd to Sunday, 12th November 2023, the 37th Annual LITF carries the theme “Connecting Businesses, Creating Value.” This platform provides Rite Foods Limited with the perfect opportunity to introduce consumers and participants to its exceptional brands that have consistently set the benchmark in their respective market segments.
The company’s exhibit will feature a diverse range of products, including the popular Bigi Carbonated Soft Drink with its 13 exciting variants, the premium Bigi Premium Drinking Water produced under stringent hygienic conditions, Fearless Energy Drink available in Classic and Red Berry flavors, the exquisite Sosa Fruit Drink with a tempting array of five variants, and the delectable Rite Spicy Beef and Bigi Beef Sausage Rolls.
In addition to Rite Foods Limited’s participation, the LITF promises a host of engaging activities, including an exhibition by 200 Chinese companies, an Entertainment Village showcasing Nigeria’s vibrant entertainment industry, a Children’s Corner offering youthful experiences, and the LITF Tech Hub for technology entrepreneurs.
The Africa Hall, a crucial instrument for promoting intra-African trade under the African Continental Free Trade Agreement (AfCFTA), will host representatives from 54 African countries. The event will also feature the participation of Lagos Island Connect, a not-for-profit organization promoting impactful policies and practices, as well as LCCI Mentees, showcasing the achievements of young entrepreneurs.
Engineer Leye Kupoluyi, Chairman of the Trade Promotion Board at LCCI, lauded the collaboration with Rite Foods Limited and emphasized the fair’s potential to showcase innovative products and services across various industry verticals.
As part of LCCI’s 135th-anniversary celebration, the first three days of the event will be free for all exhibitors and visitors, providing an exceptional opportunity for networking and product promotion.
Ajibade Adedotun, the Media and Insights Manager of Rite Foods Limited, expressed the company’s alignment with the LITF’s values, highlighting its state-of-the-art factory and cutting-edge technology used in its product portfolio.
Rite Foods Limited’s recent accolades, including its impressive jump from 44th to 30th position in the Top 50 Brands evaluation for 2023, make its participation at the LITF all the more exciting. Despite fierce competition from multinational companies, Rite Foods Limited has risen as a standout indigenous brand.
Furthermore, the company’s products, such as the Bigi Cola variant, Fearless Energy Drink, and Bigi Beef Sausage Roll, have received “Best Value for Money” awards in their categories at the BrandXchange Consumers Value Awards. The Sosa Fruit Drink also clinched the “Outstanding New Product of the Year – Juice” award at the prestigious Marketing Edge Brands & Advertising Excellence Awards in Lagos.