NSE Launches Adopt-A-School Initiative, commissions Learning Centre in Lagos
The Nigerian Stock Exchange (NSE or The Exchange) has unveiled its Adopt-A-School initiative with the commissioning of a Learning and Development Centre donated to...
Marcom Academy
Insights On Effective Advertising
Advertising is central in marketing communications. It has become a very useful means of passing a message about a product, an idea or service to...
Insights On PR Campaign Execution
Executing a PR campaign originates from the brief an agency gets from a client. A brief is a written or oral piece of information supplied by a client to...
Understanding Marketing Research Process
Marketing research is the systematic process of recording, and interpreting information relating to the marketing of goods and services. The essence of marketing research is to present accurate information that can...