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Wema Bank Collaborates with Assembly Hub On Creative Class - Brand IQ
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Wema Bank Collaborates with Assembly Hub On Creative Class

In line with its gender-inclusion policy, Wema Bank Plc through its women’s community platform, Sara by Wema, is partnering with Assembly Hub on its business acceleration programme titled, “The Creative Class”. The project is aimed at upskilling and empowering budding entrepreneurs in Africa’s Vibrant fashion industry.

According to a statement from Wema Bank, the partnership project was an intensive 4-week accelerator programme designed to provide crucial business support, mentorship, and peer learning opportunities for both emerging and established entrepreneurs, aged 21 to 35.

Speaking on the programme, the Executive Director Retail and Digital Wema Bank, Tunde Mabawonku, emphasized the bank’s dedication to women’s entrepreneurship. “At Wema Bank, we understand that women’s entrepreneurship is the lifeline for economic growth. This commitment is evident through initiatives like SARA, aligned with our mission to empower young entrepreneurs.

“The Creative Class is set to transform the fashion landscape by nurturing fresh talent and scaling up innovative ideas. The programme boasts an array of comprehensive masterclasses taught by industry experts, hands-on business modeling workshops, and intensive pitch readiness training.”

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“A total of N2.5m in cash grant awards (N500,000 each for the top five finalists) will be disbursed to accelerate the growth of the winning startups.

“This programme will be both physical and virtual. While physical classes will be held at Purple Academy in Ilupeju, the virtual component ensures accessibility and flexibility for participants.

“The Creative Class welcomes creative minds from various niches, including fashion, textile, accessories, jewelry, fashtech, home goods, and the creative arts.” The statement reads.

The bank said participation was open to Small and Medium Enterprises and Entrepreneurs who had been operating for zero to 11 months for the ‘Fashion ENTR_’ pathway, and for more than 12 months for the “Fashion NXT_” pathway.

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