Special Project

2015 BrandiQ Symposium Beckons

BrandiQ Magazine is set to hold the third edition of the annual Brand Nigeria Symposium in November. To formally flag off preparations for this special annual event, the editorial board of the magazine met last month at BrandiQ head office in Ikeja. At that meeting, the Chairman of BrandiQ Magazine Editorial Board, Dr. Phil Osagie commended the publication’s steps in establishing BrandiQ clubs in different tertiary institutions across the country.

Dr. Osagie, who spoke on behalf of all board members, gave his applause to this effort while reviewing the activities of the BrandiQ team at her first Editorial Board meeting. The chairman was particularly happy with the activities of the club at Redeemers University where the first set of BrandiQ club executives are on the verge of handing over to a new crop of executives.

Earlier at the meeting, the Editor-in-Chief of BrandiQ magazine, Mr. Desmond Ekeh presented a detailed report of activities of his team in the last eight months. He explained that based on the reality and trends in modern journalism, the magazine is restructuring its editorial operation and is now transformed into a Daily Online News platform with deeper contents in diverse areas. The current bi-monthly hard copy edition, Ekeh insisted, would still exist as a robust quarterly publication.

BIQ s1Mr Ekeh further explained that the team was working hard to channel the BrandiQ platform towards greater relevance and sustainability. To fully achieve this, he felt there was the challenge for all stakeholders to collectively build an extended platform to drive extra revenues for the running and management of BrandiQ magazine and her other programmes. Commenting on this challenge, the Chairman, Dr. Osagie promised that the board will continue to make great input to enhance the intellectual depth and growth of the magazine. Another board member present at the meeting, Mr. Idorenyen Enang promised that the programmes that would be created would be germane and exclusive to specific sectors of the economy to enhance full acceptability. The Editorial Board also accepted the month of November as the time for the 2015 BrandiQ National Symposium on Brand Nigeria. The Editorial and Special Project teams were mandated to put finishing touches to other details of the event for subsequent endorsement.

The 2015 Brand Nigeria symposium would be the third in the series organised by BrandiQ international magazine annually. It would be recalled that the 2014 symposium was highly acclaimed by many participants and industry players as very successful. Experts from different areas spoke at the event.

Speaking at the last symposium on the effect of politics on business, the immediate past Editor-in-Chief, BusinessWorld Newspaper, Mr. Ray Echebiri stressed that considering the fact that politics affects business, it is vital for every Nigerian to participate in politics in order to improve the quality of policies made by government which in turn determines business activities in the country.

[ad id=”169″]The Editor, of The Guardian Newspaper, Mr Martins Oloja, speaking on ‘The Role of Media in Nigerian Politics,’ lamented the loss of value in the media profession where some practitioners sacrifice truth for monetary gains. He also advised journalists to use analytics – the use of data in telling stories. This, he said, is key in modern journalism.

He also proposed the use of research and infographics, advising them to make their reportage measurable. A social media strategist, Chioma Agwuegbo, used the occasion to address the youths on the need to “walk the talk” in politics. She urged the youths to take advantage of their demographic superiority to effect changes in government through politics.

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Present at the 2014 symposium were heavyweights in the marketing communications industry and many other eminent Nigerians. Students from various public and private higher institutions also made their presence felt.

Quintessential diplomat and boardroom genius Dr. Christopher Kolade, CON was the chairman of the event. Other eminent Nigerians in attendance include Apostle Hayford Alile, OFR, former Director General, Nigerian Stock Exchange, who was the Chief Host and Former Lagos State Commissioner for the Environment, Dr Muiz Banire. Prof. Emevwo Biakolo, Dean, School of Media and Communications, Pan Atlantic University, Lagos was also at the event and most members of the Editorial Board of BrandiQ magazine were also present.

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