Special Project

EXP Marketing Nigeria: Where Premium Experience And Ingenuity Collide

For 19 years, EXP, a brand activation agency specializing in experiential marketing has dominated Nigeria’s marketing space with live one-on-one interaction (TTL) that creates emotional connection between consumers and brands. Her activities Pan Nigeria cut across Consumer & brand activations, Shoppers Marketing, Special events and Social Marketing.

Over the years, the agency has defined where the brand opportunity & consumer reality intersect, designing and executing measurable Sixth Sense TM experiences that bring brands to life. The company’s activation teams are trained to become the experience through the way they dress, speak, present, move and engage consumers. According to Wole Olagundoye, the company’s Managing Director, an agency “can change the way consumers think, but how they feel is something deeper and stronger, and it’s something that’s inside them. How they think is on the outside, but how they feel is on the inside; that’s what we tap into.”

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With head-office located at 98-100 Apapa-Oshodi Expressway, Isolo, Lagos, the agency has 100 permanent workers, 248 contract staff and 91 temporary employees always ready to generate multiple impact on behalf of their clients. The company also has 19 offices in 15 African countries.
Other offerings of EXP include, Sponsorship, Brand Activation, Special Events, Social Marketing: and Public Relations. EXP has also worked for top Clients like MTN, Nigerian Breweries, P&G, PZ Cusson, Microsoft, Unilever, Nuticima, Interswitch, Bajaj, NIVEA, Oracle, GSK, Ovaltine, Ikeja City Hall, Danone etc.

Some of her major activations include: Macleans Pimp My Bath, Close-Up/ Rexona, GALA Tinkies Retail/Consumer Sales Activation, Sensodyne Distribution Drive- ,and Heineken Champions Planet.

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