BrandiQ Reports
SuperTV, Nigeria’s foremost video streaming company today continued its pan-Nigeria consumer activation as the train moves from Abeokuta to the great city of Ibadan. In Abeokuta, SuperTV extended the fun, excitement and the Zero data proposition that is the hallmark of the SuperTV entertainment world. Last week in Abeokuta, the train visited major places such as Lafenwa market, Oke-Ilewo, Panseke, Omida, and Sapon. Other places include: Kemta housing estate, Lantoro hospital road, and Ijaiye to share the SuperTV experience.
In Ibadan, the market activation train started this Tuesday morning from Shoprite-Dugbe, where SuperTV spread love to the residents of the largest city in West Africa with free airtime to access SuperTV movies, and subscribe to their choice of SuperTV bouquets.
From Dugbe the SuperTV entertainment activation team moved through Stadium, Moukola Roundabout, and to Dugbe junction around post office. Lined on the routes were excited Ibadan residents who met and interacted with members of the team – as they danced vigorously to the tunes dished out by the market activation sound system. Thereafter, the residents got the opportunity to download the SuperTV Apps, with free airtime to watch any movie of their choice. They also subscribed to the variety of bouquets available on the SuperTV App.
According to Celestine, an electrical dealer, at the Shoprite-Dugbe, “The fun and entertainment was good, and people enjoyed themselves, and thereafter they got free airtime to download the SuperTV App with an access to watch a movie of their choice. It is amazing that with 200 naira you can watch a movie on SuperTV. Chinasa who also sells electrical materials in Dugbe said that she was happy to be part of the fun, even as she also got free airtime to download the SuperTV App to watch a movie. “I also subscribed for a bouquet of my choice. They have many bouquets so I chose the one I liked,” she concluded.
The SuperTV nationwide campaign is aimed at appreciating Nigerians for their support since the inception of the company. It is also designed to reward consumers for their patronage of the incredible SuperTV packages; and to give prospective customers an opportunity to subscribe to the exciting and entertaining SuperTV programmes. The market activation will encourage new consumers to download the SuperTV App and subscribe to the zero data platform.
SuperTV offers Nigerians a hard-to-beat value-add propositions – Affordability & Convenience. Given the prevailing economic challenges in the country, SuperTV offers affordable subscription packages that allows subscribers several options to choose from depending on their purchasing power, and they can choose daily, weekly or monthly subscriptions; this makes SuperTV an inclusive brand that is offering great entertainment to everyone. This access to affordable entertainment through SuperTV’s unique streaming technology allows subscribers to watch Live TV and various movies and series on the go without using their data, ensuring a Zero data streaming.
Ijeoma Onah, the Acting CEO, SuperTV, said that the high cost of data remains a huge impediment to the growth of streaming business and SuperTV’s unique offering of zero data for streaming has adequately addressed the high data concerns that Nigerians have faced over time. “From Day One, SuperTV emerged with a powerful hard-to-beat market entry strategy, based on a “ZERO DATA” proposition; and partners with Nigeria’s largest telecom Network, MTN – to ensure access to her products and services everywhere you go, with the MTN wide network coverage. With SuperTV, subscribers enjoy great entertainment on a zero data platform, once subscription has been made with available airtime. Various bouquets are available on SuperTV – VOD bouquets – Premium Plan, Basic Plan, Live TV, and Kiddies bouquets.
The SuperTV product and service offerings are powerful, and they meet the entertainment need of the consumers who are constantly yawning for programmes that give them maximum entertainment satisfaction. With SuperTV content, packaged in wholesome and exciting bouquets, all a consumer needs is an experience into the incredible world of SuperTV Entertainment. Mrs. Onah added, “We are engaging in this market activation to bring to the consciousness of Nigerians the offers available to them on SuperTV. We want to give every Nigerian the opportunity to test and enjoy our packages specially designed for the Nigerian and African entertainment, with our local and international movies and shows”.
To subscribe to the SuperTV bouquets using a short code is easy:
To subscribe to the Try-Out Bouquet which enables you to try out everything on the platform for a one-day validity, text STD to 33150. This will only cost N200-naira airtime. If you are lucky to be at the experiential activation, you will get to enjoy a free airtime to enable you subscribe.
Other bouquets available are the Premium plan, Basic plan and Live TV with validity that covers Daily, Weekly, and Monthly subscriptions. There are many more bouquets to match every segment of the society including Kiddies Zone with fantastic Daily, Weekly, and Monthly offerings. Reports indicate that kids are loving it big with SuperTV entertainment. They applaud the varieties offered in their bouquet. To learn more about the various bouquets and subscriptions visit www.supertv.ng
Mrs. Onah further said that “Nigerians are in for a good time, as this campaign kickstarts from Abeokuta, the Ogun state capital, on Thursday, June 16. Thereafter, we move to Ibadan and then to Lagos, before proceeding to the East and the Northern parts of the country.” She reiterates that consumers will benefit from downloading the SuperTV App and subscribing to win various gifts and rewards from the company. “For us,” she said, “it is one way to thank Nigerians for their loyalty, and also to respond to their needs and demands to enhance our market penetration into all the nooks and crannies of Nigeria. To accomplish this goal, we will also use this campaign to recruit more SuperTV sales agents to represent us in different parts of Nigeria.”
