Brand Communication Branding Corporate Social Responsibility - CSR News Training/Marcom Academy

BETWAY Partners Housemates on New CSR Initiative

Africa’s premier online and mobile soccer betting platform, Betway will be partnering with current housemates to lead a new Corporate Social Responsibility Task which goes with the tag ‘ Betway M.A.D’.Betway is exploring new ways to make a difference and give back to society, being the headline sponsor of Big Brother Naija.

As part of the features of the show, housemates are frequently given tasks to complete either as individuals or as a team. These tasks usually challenge the housemates’ minds, creativity, and ability to think on their feet.

Big Brother will introduce a new task where groups of housemates get to compete for 500,000 Naira and an opportunity to do some social good and touch lives.

Each group makes a passionate appeal for a charitable initiative that’s close to their heart. The initiatives they will be choosing from include, access to clean water, food security, sports development, mental health, gender-based violence, tertiary education and development, among others.

The eventual winner, based on audience votes on the Betway Nigeria website and Twitter account will win the 500,000 Naira cash prize and have their initiative funded by Betway after BBNaija season 5 ends. Viewers can vote on and on Betway’s Twitter account – @BetwayNigeria.As the headline sponsor of Big Brother Naija, and as an international entertainment company, Betway cares and is constantly seeking ways to use its platforms to give back to the Nigerian community, and this is just one example.For more information on the various promotions and activations Betway will be running throughout the fifth season of BBNaija, please visit You can also follow Betway via their social media platform on Facebook at www.facebook.

The Betway Group is a global online gambling company with a number of brands that includes Betway Sportsbook, Betway Casino, Betway Vegas, Betway Bingo and Betway Poker.Betway has worked hard to establish itself as a frontrunner in online and mobile sports betting across Africa. Through the use of easy-to-understand technology, Betway has introduced brand new ways to bet to multitudes of passionate football fans across the world.

Related posts

Opay Claims Alleged Scam Video is Outdated

Precious Chinaza

Airtel and UNICEF Commend Positive Strides in Advancing the Re-imagine Education Program in Nigeria

Precious Chinaza

Customer Service Day: UBA GMD Harps On Excellent Service Delivery

Desmond Ekeh

Leave a Comment