In an exciting development, the acclaimed Bigi Carbonated Soft Drink brand, a creation of Rite Foods Limited, has unveiled its eagerly awaited fourth edition of the “Bigi Watch and Win” promotion. Tailored for cinema lovers in Lagos and Abuja, this thrilling promo presents participants with the chance to enjoy their favorite films while having the opportunity to win fabulous prizes.
Running from September 18, 2023, to November 18, 2023, cinema-goers can relish any movie of their choice at Silverbird Cinemas and receive a raffle ticket. These tickets open doors to winning amazing prizes such as laptops, Bigi products, printers, perfumes, and more, with the grand prize being a shiny new car.
The inaugural “Bigi Watch and Win” occurred in 2021, followed by another edition in December of the same year. Since then, it has become an annual tradition, underscoring Rite Foods Limited’s dedication to acknowledging brand loyalty among its cherished consumers.
Ms. Biola Aransiola, Assistant Brand Manager for Bigi, expressed her enthusiasm for the fourth edition, stating, “We’ve collaborated with Silverbird Cinemas to elevate the movie-going experience for people. Movie enthusiasts can savor any of our 13 Bigi Carbonated Soft Drink flavors while enjoying their preferred films and stand a chance to win fantastic prizes.”
Ms. Aransiola highlighted her joy in witnessing participants’ reactions upon discovering the incredible prizes they’ve won, particularly the grand prize—a brand-new car. Prospective participants are encouraged to review the terms and conditions on @getbigi across all social media platforms.
Through the “Watch & Win” promotion, the Bigi brand reinforces Rite Foods Limited’s commitment to supporting the entertainment industry. The brand remains a sponsor of movie premieres, including “The Prophetess,” “Progressive Tailors Club,” and “Aki and Pawpaw.” It has consistently supported the popular talent discovery platform, Nigerian Idol, for three consecutive seasons (6, 7, & 8), assisting aspiring Nigerian singers in realizing their dreams of stardom in the music industry.
The “Watch & Win” promotion, coupled with other impactful marketing initiatives, has garnered several accolades for the Bigi brand within its market segment. In 2023, Bigi Cola was honored with the “Best Value for Money” award at the BrandXchange Consumers Value Awards. The brand received the “Fastest Growing Cola Brand of the Year” award at the 2022 Marketing Edge Brands and Advertising Excellence Awards in Lagos. Furthermore, it clinched the “Most Outstanding CSD Brand of the Year” award at the 2021 Brandcom Awards, solidifying its stature as a market leader in the beverage industry, outshining its competitors.
