Coca-Cola has broken another feat as it debuts Coca-Cola Y3000, a beverage borne out of the collaborative fusion of human creativity and artificial intelligence aimed at shaping its marketing strategy towards younger consumers.
The legacy brand disclosed that the newly unveiled beverage known as Coca-Cola Y3000 stands for the taste of the future, and to make this experience even more immersive, it is pairing Y3000 with an AI-powered adventure, offering a tantalizing glimpse into what the year 3000 might hold.
The global beverage company proudly stated that, the choice of the taste was achieved by leveraging the power of artificial intelligence and human creativity to determine the flavor and packaging.
The innovative and disruptive global brand reaffirmed that,while it is collaborating with Ambush, that the brand is also offering futuristic apparel and accessories, creating a buzz among online communities and gamers.
Oana Vlad, Senior Director of global strategy at Coca-Cola said that, For Coca-Cola Creations, the use of AI aligns seamlessly with their mission, capturing the imaginations of younger consumers who crave novel experiences.
He reiterated that by delving into human emotions, aspirations, colors, and flavors, Coca-Cola tapped into the essence of what people envision for the future.
“Inspired by the timelessness of Coca-Cola, we want to celebrate everyone’s idea of what the future might look like. With the help of AI-powered technology, Coca-Cola Y3000 Zero Sugar imagines how a Coca-Cola from the future could taste and introduces innovative experiences to explore the future. Coca-Cola Y3000 is not just a beverage; it’s a testament to the creative possibilities of AI, an elixir of the future that invites all to taste its innovative spirit and glimpse the extraordinary possibilities ahead.”
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The giant cola brand explained that, historically, it has emblazoned all its taste to be iconic, which is why, it elevated to AI to introduce Coca-Cola Y3000, designed to taste mostly like Coke, with a bit of something else such as extra note of flavor, and the packaging design.
The company said it relied on regular old human insights by finding out what flavors people associate with the future, while leveraging AI to help figure out flavor pairings and profiles.
Another reliable source hinted that for the product’s packaging which appears to allude to a Y2K aesthetic with funky bubbles, pink and blue coloring and a pixelated logo, that Coca-Cola used AI-generated images to create a mood board for inspiration.
Recall that for about a year and a half, Coca-Cola has experimented with limited-edition beverages that have mystery tastes, most of them with vague, futuristic concepts and undisclosed flavours.
Coca-Cola admitted that the Y3000 package design is nothing short of futuristic, featuring luminous elements and “optimistic tones” that distinguish it on store shelves.
According to them, Coca-Cola Creations logo, marked by effervescent bubbles and the fluid dot clusters of the Coca-Cola Spencerian Script symbolize the interconnectedness of our future society.
