Brand Intelligence News

Facebook To Open Its First Office in Africa

By Lukmon Oloyede.
In a bid to further build its user base in Africa, Facebook is opening a new business office in Johannesburg, South Africa, the company’s first permanent office on the continent.
[ad id=”187″]The office will serve as a sales hub, helping Facebook learn about and attract small businesses from the region that may want to advertise to Facebook’s audience, which is growing in the region. Facebook has hired Nunu Ntshingila, chairman of Ogilvy South Africa, as its Head of Africa for the new office.
This office will support the significant growth in businesses and people using Facebook — Facebook’s active user population in Africa has grown 20% to 120 million in June 2015 from 100 million in September 2014. More than 80% of these people access Facebook from their mobile phones.
[ad id=”147″]“We are inspired by the incredible ways people and businesses in Africa use Facebook to connect. This momentum in Africa comes on top of strong advertiser partnerships and excellent adoption of our products across all regions. In Q1 2015, 52% of our total ad revenue came from outside the US and Canada. But we’re just getting started,” says Nicola Mendelsohn, VP, EMEA, Facebook.
“Mobile is not a trend; it’s the fastest development in communications we’ve ever seen. This couldn’t be more true in Africa – where so many people are mobile-only. This new office is a significant milestone for Facebook and our teams want to partner with businesses across the continent,” Mendelsohn adds.
facebook-opens-its-first-ad-sales-office-in-africa“Our new African office will support our customers across the continent. We know that a one-size-fits-all approach won’t work when it comes to building products and solutions that address diverse needs on the continent, which is why we are committed to creating solutions tailored to people, businesses and specifically for African markets,” says Ari Kesisoglu, Regional Director, MEA at Facebook.
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Facebook will initially focus on growing its business in anchor countries in the major regions of Sub Saharan Africa: Kenya (East Africa), Nigeria (West Africa), and South Africa (Southern Africa). Other supported territories include Senegal, Ivory Coast, Ghana, Tanzania, Rwanda, Uganda, Zambia, Mozambique and Ethiopia.
Facebook will partner with governments, telecom operators, agencies and other stakeholders to deliver localised solutions to advertisers and users continent-wide. It will continue to focus on tailoring solutions, metrics and ad formats to the needs of customers and advertisers in the mobile-first, mobile-only African environment.

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