FBN Quest, an investment banking and asset management subsidiary of the FBN Holdings Group has partnered with Nimbus Media Ltd, an out-of-home advertising company to announce plans to support women-led businesses by providing them with advertising and marketing support.
This strategic partnership aims to enhance 40 women-led brand visibility and credibility to amplify their market reach and solidify their brand reputation.
Speaking on the partnership, Wale Adegoke, CEO of Nimbus Media, and the Convener of the Nimbus Aid Project, said “This partnership with FBNQuest marks a significant milestone for the Nimbus Aid Project. By combining our expertise and resources, we can uplift women-led businesses, foster economic growth, and contribute to a more inclusive business landscape.”
Sharing her perspective on the collaboration, Funke Shobanjo, Head of Strategy and Transformation at FBNQuest Merchant Bank said, “FBNQuest is committed to supporting initiatives that promote sustainable growth and women’s empowerment.
“The partnership with Nimbus Media on the Nimbus Aid Project aligns seamlessly with our corporate responsibility and sustainability (CR&S) commitment to fostering entrepreneurship, gender diversity and inclusion, and socio-economic development in Nigeria.”
Women-led SMEs in Nigeria encounter diverse challenges in the business landscape. Gender inequality and limited access to capital often hinder growth and innovation. Moreover, the struggle to access new markets beyond local boundaries limits growth prospects for many women-led SMEs.