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Guinness renews Reminisce as Orijin’s brand Ambassador

Alternative rap artiste Remilekun Safaru, popularly known as Reminisce has signed a contract renewing his endorsement deal as ambassador for Orijin Bitters, a brand on the stable of Guinness Nigeria Plc.
Speaking on the deal, Portfolio Director, Lager and RTD, Guinness Nigeria Plc, Ms. Eyitemi Taire, said the music artist had within his short stay as Orijin brand ambassador distinguished himself and become an integral part of the brand. Taire said the company recognises the importance and impact of a dynamic brand ambassador in maintaining its leadership position in the market.
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“Origin has been successful since its launch into the market and to further cement this success and take us to the next level, we needed an icon and that’s why we took him and we have been working together since then in a symbiotic relationship.”
She added that Reminisce is not just a brand ambassador but an integral part of the brand and that’s why the brewing giant is renewing his contract for another two years. She said the choice of Reminisce is in line with what origin is. She noted that Orijin comes from a special blend of the old with the new, the traditional with the modern and these same qualities are epitomized by Reminisce, whose quality and depth of work as an artist makes him a perfect fi t as brand ambassador.

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