By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
BrandiQBrandiQBrandiQ
  • Brand & Marketing
  • Industry News
  • Market Intelligence
  • Business & Economy
  • Technology & Digital
Reading: Intercontinental Distillers Empowers Artisans with Tools
Share
0

No products in the cart.

Notification Show More
Font ResizerAa
BrandiQBrandiQ
0
Font ResizerAa
  • Brand & Marketing
  • Industry News
  • Market Intelligence
Have an existing account? Sign In
Follow US
© 2026 Brand IQ. All Rights Reserved.
Brand & Marketing

Intercontinental Distillers Empowers Artisans with Tools

Joshua
Last updated: December 5, 2025 8:45 am
Joshua
December 5, 2025
Share
3 Min Read
SHARE

Intercontinental Distillers Limited’s brands, Eagle Aromatic Schnapps and Squadron Dark Rum, have empowered artisans and technicians with essential tools and equipment to strengthen their craft and promote sustainable practices during the Lagos Edition of the 2025 Nigerian Artisans and Technicians Conference.

The three-day conference, themed ‘Artisan Innovation: Driving Sustainable Practices & Green Technology’, gathered artisans from various sectors, including fashion, catering, construction, electrical works, and mechanical services.

- Advertisement -

According to a statement, the organisers designed the event to feature workshops, demonstrations, and panel sessions that focused on modern skills and environmentally friendly production techniques.

To drive the empowerment initiative, the sponsors distributed items such as tailoring machines, toolboxes, industrial mixers, and energy-efficient cake ovens to participants.

Organisers emphasised that the equipment would help artisans “adopt more efficient and greener methods in their businesses.”

- Advertisement -

Beyond the equipment donation, Squadron Dark Rum made a notable impact at the event as caterers utilised the brand for baking and grilling demonstrations.

Facilitators explained that the rum “enhanced flavour profiles while showcasing creative, eco-conscious culinary techniques aligned with the event’s innovation-driven theme.”

Assistant Brand Manager at Intercontinental Distillers Limited, Murtala Abdullah, stated that the company’s involvement “reflects its ongoing commitment to the growth and sustainability of Nigeria’s artisan community.”

Abdullah highlighted the importance of supporting innovation, skills development, and greener practices among artisans nationwide.

- Advertisement -

Also speaking at the event, convener of the conference, Dr Dayo Bello, noted that the organisers designed the initiative to “improve the skills and economic power of artisans while preparing them for a future that demands sustainable and technologically advanced craftsmanship.”

Bello added that the inclusion of green technology in artisan training remains vital for building a resilient workforce.

Beneficiaries expressed profound appreciation to both Eagle Aromatic Schnapps and Squadron Dark Rum. They described the empowerment as timely and transformative.

- Advertisement -

Many recipients stated that the tools and exposure gained from the conference “would enable them to expand their businesses, increase income and adopt more sustainable methods in their daily operations.”

You Might Also Like

Midwestern Oil Appoints First Female CEO
Quest Merchant Bank Rebrands as Nigeria’s Wealth and Institutional Finance Market Enters New Competitive Era
Polaris Bank Inducts 58 Elite Graduates: Talent Strategy, Digital Readiness and Values at the Core of Future Banking
PalmPay’s ‘Purple Woman’ Initiative Reframes Gender Inclusion in Nigeria’s Fintech Boom
Luxury Brand Marketing: Johnnie Walker Reignites Profile with New Product Unveil
Share This Article
Facebook Whatsapp Whatsapp LinkedIn Telegram Email Copy Link Print
What do you think?
Love0
Sad0
Happy0
Sleepy0
Angry0
Dead0
Surprise0
Wink0
Previous Article Emirates Wins Award for African Connectivity
Next Article Google.org Backs ATF with $1m for AI Talent
Leave a Comment

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Kenya’s $2.1m Agricultural Finance Breakthrough Signals New Era for Africa’s Rural Investment Markets
Business & Economy
BleagLee Logo
Milken Institute and Motsepe Foundation Announce Winners of the $2 Million Milken-Motsepe Prize in Artificial Intelligence (AI) and Manufacturing
Business & Economy
Polygon Launches First Full-scale DV Campaign in Nigeria, Marking a New Milestone for Data-driven Outdoor in Africa
Brand & Marketing
Photo
Revealed: How Social Media Became the New Court of Public Accountability for Brands
Market Intelligence
- Advertisement -

You Might Also Like

smartphone for all

Smartphone For All Wins Global Awards for Advancing Digital Inclusion in Africa

March 19, 2026

Integrated Indigo, Teksight, TGI, Chain Reactions, Other PRCAN Agencies Win Big at the 2025 LaPRIGA Awards

December 15, 2025
heineken

Heineken Exits DR Congo Operations: Asset-Light Strategy Meets Geopolitical Reality

April 14, 2026

Sahara Foundation Awards $130,000 Grants to African Innovators

November 28, 2025
The Next Titan Nigeria. Photo: Organisers

Beauty Entrepreneur Wins the Next Titan Season 10

November 14, 2025
Twinings ovaltine

Twinings Ovaltine Bets on Nigeria with £24m Lagos Factory, Signals New Phase in UK – Africa Manufacturing Strategy

March 20, 2026
SO&U

SO&U Supports Communities with Food Items

December 19, 2025

Emirates, SAA Deepen Codeshare Agreement for Festive Rush

November 19, 2025
- Advertisement -
Facebook Twitter Youtube

Subscribe to BrandiQ Newsletter

Subscribe to our newsletter to get our latest articles instantly! Don't worry, we don't spam.
Brand IQ

BrandiQ is Africa’s leading digital platform for brand strategy, business innovation, marketing insights, and data-backed intelligence shaping African markets.

  • News
  • Business Insight
  • About Us
  • Contact Us
  • Privacy Policy
  • Terms & Conditions

Copyright 2013 – 2026 BrandiQ. All Rights Reserved

Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?