MultiChoice, the parent’s company
of DStv and GOtv has defied Nigerian government’s directives on the increment
of bouquets subscription.
It could be recalled that the Minister of Information and Culture, Alhaji Lai
Mohammed and the National Assembly had instructed the company to shelve its
planned increment in prices as the timing for such is obviously wrong.
The increment is the second time within the last five months of the global pandemic and the government expected that MultiChoice would be considerate of Nigerians before the increment in any of the bouquets due to the downturn of the economy caused by the novel COVID-19 pandemic.
Meanwhile, the Chief Executive Officer of the company, Mr John Ugbe, insisted no going back on the increment of subscription from September 1 2020.
Ugbe added that the plan for the increment was concluded following a careful consideration of the market and a review of its business operations.
He said: “We have made efforts to contain any price adjustments on subscription prices. However, in order to ensure the sustainability of the business we have to consider financial impacts, including inflation as well as increased content and operational costs. As such we have reviewed the prices of some of our bouquets so that we can continue to survive as a business and bring quality entertainment to our customers.
“To arrive at the decision to adjust prices, we took into account many factors,
including the impact on the customer, current inflation, which stands at 12.82
per cent, the highest in 27 months; content costs and efficiencies within the
company. Please, be assured that we have worked hard to keep this year’s
tariffs manageable,” he said, adding that “Our packages will continue to be
available at varying pricing points to allow subscribers flexibility in price
and choice without compromising quality or variety.
“To this end, only the prices of some of the bouquets have been reviewed upwards while the lower bouquets have been left untouched. We will continue to give our customers the best experience.”
He stated further that the price adjustments would allow MultiChoice to keep delivering top-quality entertainment experience by telling the best local stories through the company series and movies, give subscribers access to nail-biting sporting action and up-to-the-minute news as well as the best international series, movies and documentaries, while ensuring that MultiChoice offers children movies and series that would keep them educated and entertained.
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