In a groundbreaking move to promote gender equality and economic empowerment, leading and prominent Out-of-Home (OOH) advertising agency, Nimbus Media Limited, with its Nimbus Aid Project, has supported 20 women-led businesses by providing them with 2 million naira each in advertising value.
In an interview, the CEO of Nimbus Media Limited, Wale Adegoke, said that the forward-thinking initiative is designed to bolster women-led businesses. He noted that the advertising value awarded to the winners of the Nimbus Aid Project can be used for over the period of a year.
He said, “It’s two million Naira worth on numerous platforms. Then there’s also the omnichannel aspect in the sense that the likes of MARKETING EDGE is going to do a profile on the businesses. The likes of News Central TV is going to do a profile on them too. They’re going to have the opportunity to appear on radio through support of LSETF on Naija Info and on Wazobia. They’re going to be profiled on TechPoint and TechCabal.
“It is indeed more than just the OOH. All this will be unfolding and we’ll get to the point where the value would have been used up by each and every of the businesses and we’ll see the impact.”
Speaking on the inspiration behind the Nimbus Aid Project, Adegoke made it clear that the initiative is about “giving back what’s in our hands to the society.”
He further stated, “As a business, the only way we can actually give back is through what is in our hands. To use a biblical reference, when Christ wanted to feed the 5,000, he asked for what was in the hand of the crowd. The boy with fishes and a loaf of bread came out and from that it was multiplied.
“So we brought what’s in our own hands, which is our own inventory and opportunity to see. We brought it and the other partners have helped us to multiply it. It’s all about multiplying what we have to create a bigger impact.”
The Nimbus Aid Project visionary commended and expressed gratitude to all the brands who partnered with the project and showed immense support.
He said, “We can’t do it alone. The support has been immense. I mentioned earlier that a lot of people have supported us. From SMEDAN to LSETF to News Central TV. It’s really been a lot of support. We are really encouraged.”
Stating reasons why SMEDAN keyed into the Nimbus Aid Project vision, Bunmi Kole Dawodu, a Lagos State Manager with SMEDAN, emphasized that it is due to the fact that women-led businesses are the ones that are actually adding up to the efforts of all businesses in Nigeria, particularly.
“When we heard about this, we quickly keyed into it and then we became part of the process. We are taking this further with some of our programmes in the agency and also put in part of our budget for next year,” she said.
The Nimbus Aid Project has a storied legacy of significantly impacting businesses. Since 2016, it has supported 13 organisations, 11 being women-led, with N35 million worth of Digital Out-Of-Home (DOOH) advertising. With this support, beneficiaries have recorded over 2.8 million unique views of advert materials in key cities across Nigeria.