News Special Project

Panasonic Stirs Nigerian Market with SIMS Partnership; Announces Manufacturing Base in Lagos

Panasonic Marketing Middle East & Africa (PMMAF) – globally acclaimed consumer electronics brand, announced its partnership deal with SIMS Nigeria, a world class electronics and home appliances marketing/distribution company at the 2015 Dealer Convention in Lagos, Nigeria. The association aims at serving the Nigerian market with products and also to position Panasonic once again as a dominant player in the country’s electronic products market category that has become very competitive.

(L-R)  Director SIMS Nigeria Limited, Mr. Ike Eyisi, Chairman, Mr Simeon Eyisi, and the Managing Director Panasonic Marketing Middle East and Africa FZE, Mr. Shinichi Wakita during the partnership announcement between Panasonic and SIMS at the Oriental Hotel in Lagos Today.
(L-R) Director SIMS Nigeria Limited, Mr. Ike Eyisi, Chairman, Mr Simeon Eyisi, and the Managing Director Panasonic Marketing Middle East and Africa FZE, Mr. Shinichi Wakita during the partnership announcement between Panasonic and SIMS at the Oriental Hotel in Lagos Today.

In a series of major developments, Panasonic also announced establishing the local manufacturing base for room Air-Conditioning and TV division in Lagos. In collaboration with “SIMS”, Panasonic has initiated the Set-Up of CKD Operations with its prime focus on Japanese Quality Systems Establishment. This step boasts the Panasonic mission to increase the focus on Africa market with localization and customer satisfaction as the key agenda. With local sales office in Nigeria, Panasonic is looking at a wider customer base and a stronger hold in the market.
READ ALSO FG To Commence N5,000 Payment In 2016
After the successful establishment of CKD Operations in South Asian Markets, Panasonic Appliances Company will provide technical assistance to SIMS for setting up the Nigerian manufacturing unit. As one of the “Premium Quality” manufacturing Giants, Panasonic will focus on developing customer centric products keeping local market requirements in mind.
(L-R) Director SIMS Nigeria Limited, Mr. Ike Eyisi, Chairman, Mr Simeon Eyisi, Managing Director Panasonic Marketing Middle East and Africa FZE, Mr. Shinichi Wakita and the Divisional Managing Director, Panasonic Appliances Company India, Mr. Hisao Yamane during the partnership announcement between Panasonic and SIMS at the Oriental Hotel in Lagos Today.
(L-R) Director SIMS Nigeria Limited, Mr. Ike Eyisi, Chairman, Mr Simeon Eyisi, Managing Director Panasonic Marketing Middle East and Africa FZE, Mr. Shinichi Wakita and the Divisional Managing Director, Panasonic Appliances Company India, Mr. Hisao Yamane during the partnership announcement between Panasonic and SIMS at the Oriental Hotel in Lagos Today.

Speaking during the press briefing heralding the signing of the partnership, Mr. Fab Uzor, General Manager SIMS Nigeria said, “We are excited partnering with Panasonic. Many years of operating in the Nigerian market has given us an edge in understanding the psyche of the Nigerian consumer. The Nigerian market is very competitive because of the number of brands that play here. As a business you need special skills in understanding your customers to make a head way. We have successfully done this over the years which gave us prominence in the competitive electronics market.”
(L-R) Director SIMS Nigeria Limited, Mr. Ike Eyisi, Chairman, Mr Simeon Eyisi, Managing Director Panasonic Marketing Middle East and Africa FZE, Mr. Shinichi Wakita and the Divisional Managing Director, Panasonic Appliances Company India, Mr. Hisao Yamane during the partnership announcement between Panasonic and SIMS at the Oriental Hotel in Lagos Today.
(L-R) Director SIMS Nigeria Limited, Mr. Ike Eyisi, Chairman, Mr Simeon Eyisi, Managing Director Panasonic Marketing Middle East and Africa FZE, Mr. Shinichi Wakita and the Divisional Managing Director, Panasonic Appliances Company India, Mr. Hisao Yamane during the partnership announcement between Panasonic and SIMS at the Oriental Hotel in Lagos Today.

He added “The Company has branches and outlets across the country. Since the commencement of operations in 1987, SIMS has grown to become one of the leading names in Electronics business in Nigeria. Our spread will also avail our consumers the opportunity of purchasing quality Panasonic brands that are backed with warranty and superb after sales services at our numerous state-of-the-art showrooms and stores. We also have arrangements where we deliver products straight to the homes and offices of the consumer.”
 

Related posts

UBA Surpasses N1 Trillion Market Capitalisation On Nigerian Exchange, Share Price Hits N29.90

Desmond Ekeh

Police Question 4 For Unsolicited Job Interview In Lagos

Desmond Ekeh

Data Consumption in Telecoms Sector Witnesses a 6.6% Increase

Precious Chinaza

Leave a Comment