Adidas and Verve Collaborate for VerveLife 6.0 Fitness Festival
As part of its commitment to supporting healthy lifestyle habits, Verve, Africa’s leading domestic payment cards, is partnering with leading global sportswear giant, Adidas have...
Adidas
Newcastle United and Adidas Forge Multi-year Partnership
Newcastle United Football Club and Adidas have inked a multi-year partnership that will see the sportswear brand becoming the club’s official kit partner from the...
Germany and Adidas extend partnership until 2022
Lukmon Oloyede.Sportwear giant Adidas has extended their sponsorship deal with the German Football Association (DFB) until 2022. DFB President Reinhard Grindel and Herbert Hainer, CEO...
Real Madrid-Adidas Record Kit Deal Worth £1 Billion
La Liga soccer club Real Madrid and German sportswear giant Adidas are to sign a world record renewal of their kit supply deal, according to...
New CEO Emerge At Adidas
Adidas AG has appointed Kasper Rorsted as chief executive officer to succeed Herbert Hainer, charging the head of Dial soap maker Henkel AG & Co....
Adidas Calls International CRM Pitch
Foremost sports jersey brand, Adidas, has called for a comprehensive review of its customer relationship management activity. The sportswear and equipment manufacturer is reportedly looking for a competent agency to...