Organisers of the 2020 Olympics have revealed a new logo following the controversial original logo for the games. The new logo with a more traditional design was created by artist Asao Tokolo.
Organisers were impressed with the “harmonised chequered emblem” which they believe has universal appeal, compared to the previous creation. The new logo also takes into account Japanese history and incorporates a message of diversity, according to a press release from the organisers.
“Composed of three varieties of rectangular shapes, the design represents different countries, cultures and ways of thinking. It incorporates the message of ‘unity in diversity’,” they said in a statement.
The final design was selected from a shortlist of four contenders, all of which were created by Japanese designers:
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