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Buzzeff launches first video ad campaign in Nigeria

[ad id=”187″]Digital communications company, Buzzeff has launched its first online video advertising campaign to grow the Nigerian online shopping community.
An effective Middle East & Africa expansion Buzzeff continental expansion started in 2012 from North Africa to Middle East and now in 2015 covering sub-
Saharan regions. Starting April 22nd, Buzzeff has released Kaymu (Africa Internet Group) video advertising.
The video advertising is pushed through a premium publishing network that enables to reach a targeted audience in Nigeria, one of the most important markets in Africa. This advertising campaign roll up by Buzzeff demonstrates the operational capabilities to support brands in their communication strategies with actions that ensure effectiveness, measurability and cost optimization. Thus the Nigerian market online publishing strategy is executed via InSocial product which highlights the community engagement and virility from one hand.
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On the other hand, via InRead native advertising technology that maximize the brand’s viewability in a premium publishing contextualized environment.
“This advertising campaign was under discussions with Keymu regional team a few months ago. We held meetings in Paris and Casablanca to align our operational action plans to Keymu’s communication objectives and deliver a successful campaign KPIs “says Jerome MOUTHON, founder and chairman of Buzzeff MEA.
Sami Louali, co-­-CEO of Kaymu comments about this campaign “Our growth plan for African market (where we are present in 17 countries already), requires acceleration of our marketing and advertising investments in partnership with a highly professional provider able to effectively support us achieving our objectives. Therefore, Buzzeff meets perfectly this requirement and provide us with its expertise in online video advertising.”
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Kaymu which also has communities in Morocco, Algeria and Tunisia, is an online shopping community that connects buyers and sellers. The platform was launched in Nigeria in January 2013 and is present in 34 countries across Africa, Asia and Eastern Europe. With this campaign, Buzzeff opens the way for all brands that are willing to develop their communications toward African markets with effective advertising tools, efficient targeting and purely performance based model of payment per view.
Nigerian population is 175 million citizens, out of which 60 million are Internet users and 12 million has social media accounts. The estimated video consumption is around 1 hour per day per user.
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