Outdoor Advertising: Players X-ray 2015 OAAN Poster Awards
By Ntia Usukuma. The lineage of Global Outdoor advertising can be traced to the earliest forms of civilizations. Thousands of years ago, the Egyptians employed...
Industry News
EXP Brings Barney & Friends Tour To Nigeria
By Lukmon Oloyede. All work and no play, they say – makes jack a dull boy. Children’s free play time has been continually declining, and...
Harnessing Ramadan’s Huge Marketing Widow
By Lukmon Oloyede. Nigerian Muslims make up about 50% of her over 170 million population. This makes the 30-day Ramadan period a huge window for...
Eminent Communications Appoints New CEO
Following the Demise of the former MD/CEO of Eminent Communications, Mr Sesan Ogunro, over a year ago, the company has taken steps to enhance its...
Strategic Marketing Campaign, Way Out For Organizations – Juliet Chiazor
By Lukmon Oloyede. Organizations that want to survive and stand out in this competitive market need to developstrategic marketing campaignsthat connect with their consumers and...
IABC Unveils New Logo
[ad id=”187″]The International Association of Business Communicators (IABC) has unveiled a new logo at the annual IABC World Conference held in San Francisco, United States...
Casers Group Expands Operations In Africa, Acquires Mawal Group
By Ntia Usukuma. Casers Group and Mawal Group have announced a definitive merger agreement under which Casers Group acquires Mawal, the leading marketing communications network...
Nigeria’s Creative Weaknesses Exposed as Cote d’Ivoire, Mauritius Sweep Cristal Poster Contest
[ad id=”187″]By Lukmon Oloyede. When it was announced that the third edition of the African Cristal Festival Poster Contest would be held in Lagos,expectations were...
AAAN Urges FG To Appoint Professional As Information Minister
The Association of Advertising Agencies of Nigeria (AAAN) has urged the new administration of President MuhammaduBuhari to ensure the appointment of a marketing communication professional...
Lasaco to Deliver West Africa’s Largest Electronic Billboard
By Ntia Usukuma. [ad id=”187″]In its bid to redefine outdoor advertising business in the country, Lasaco Properties and Investment Limited, a subsidiary of Lasaco Assurance...