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Nigerian Breweries To Empower SMEs Through “Chop Life” Experience Campaign

BrandiQ Reports

Foremost brewer, Nigerian Breweries Plc has disclosed  it plans  to support small business investors all the country with a cumulative sum of over N40 million in the ongoing “Chop Life” Experience campaign for one of its leading brands, Life Lager Beer.

The Chop Life Experience will see Life Beer empower its consumers with cash to support their businesses through in-bar activations that will span across cities like Enugu, Aba, Uyo, Warri, Onitsha, and Port Harcourt between September 27 and 25 October, 2020.

Speaking on the Chop Life Experience, National Trade Marketing Manager, Nigerian Breweries Plc, Funso Ayeni, said: “As a brand, Life Lager believes in progress, and the Chop Life Experience is our way of empowering our consumers. We recognize that sometimes all we need is financial support to get our dreams off the ground, and help us progress.

National Trade Marketing Manager, Nigerian Breweries Plc, Funso Ayeni

We share this sentiment, and we are humbled to have the opportunity to support businesses across the southeast. ”The Chop Life Experience, which began on 27 September, has run through Enugu, Ikom, Makurdi, Port Harcourt, Onitsha, Aba and Warri with plans to proceed to Owerri, Fegge, Oji, Otukpo, Asaba, Nkpor, Okigwe, Agbani, Aba, Nsukka, Festac and Nnewi in the coming weeks.

So far, it has been an exemplary year for Life Lager with remarkable initiative such as the brand’s re-launch, the widely acclaimed lighting of the Niger Bridge, and the release of its theme song titled, “Chop Life” featuring Phyno and Flavour.

Unveiled on August 1, 2020, the Niger Bridge lights further established Life Lager as a truly progressive brand, while its timely message of self-preservation “Ndu Ka” was widely praised for its relevance and significance, particularly during the lockdown period of the pandemic.Life Lager Beer was first produced in 1981 in Onitsha, Anambra State, as a regional Eastern beer and has since grown to become the biggest beer brand in Nigeria. Life Lager Beer is made from the choicest grains, hops and the purest waters, with the core brand belief that “Life is better when shared and when life is shared, there is progress”.


Nigerian Breweries Plc is the pioneer and largest brewing Company in Nigeria. Nigerian Breweries Plc has a rich portfolio of high quality brands top amongst which includes Star lager beer which was launched in 1949 and  followed by Gulder lager beer in 1970. Maltina, the nourishing malt drink, was introduced in 1976, followed by legend Extra Stout in 1992 and Amstel Malta in 1994. Heineken lager beer was re-launched into the Nigerian market in 1998. Fayrouz, the premium non¬ alcoholic soft drink, was launched in 2006 while Climax herbal energy drink was launched in 2010. 

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