Anticipated Growth Predicted in Public Relations Market, Projected to Attain $149.44 Billion by 2026
In a recent report released by Open PR World Wide, it has revealed in its data analysis that the rising need to gain competitive advantage...
Public Relations
Olusegun McMedal Becomes Lagos NIPR Chair
By Lukmon Oloyede. Olusegun McMedal, Managing Director of Upticomm Marketing Company Limited has been elected the new Chairman of the Lagos State Chapter of the...
Insights On PR Campaign Execution
Executing a PR campaign originates from the brief an agency gets from a client. A brief is a written or oral piece of information supplied by a client to...
Facebook brings its Internet.org Innovation Challenge to Africa
Facebook is launching the Internet.org Innovation Challenge in Africa, with the aim of recognising developers and entrepreneurs who are using the internet to improve the...
Harpic Advocates Improved Toilet Hygiene for Healthier Christmas Season
In planning a successful Christmas Party or for most festivals, toilets are not usually the first thing in the minds of most organizers. This is...
Thriving Through Hard Times
By Agbo Agbo A couple of weeks ago, I went to a supermarket to make purchases when two ladies walked in demanding for a popular...
Time For Ad Agencies T o Be Born Again
Part 1 Changing roles inside the Agency. Creative Leadership for Agencies and Brands | By Colins Morris | The Creative Pitch Doctor for Africa | ...
Creative Excellence Vs. Strategic Brilliance
At a public lecture, an award antagonist once requested a sincere response to this question – ‘‘What’s more important to you? A wall full of awards or a happy, successful...
IT'S A BIRD. IT'S A PLANE. IT'S SUPERBRAND.
Four things brands can learn from superheroes. From the moment, blurry decades ago, that I perused my first superhero comic (The Mighty Thor, no less), I knew that...
World Bank supports Oyo on waste management
The World Bank Urban Development and Resilience Specialist, Salim Rouhana, has said the bank was ready to provide necessary support for the government of Oyo...