Towncriers could well be described as the original “historical news broadcaster”. A town crier, according to Wikipedia definition, is a person who is employed by a town council to make public announcements in the streets. The crier can also be used in court or official announcements. Criers often
dress elaborately, a tradition known from the 18th century, in a red and gold robe, white breeches, black boots and a tricorne hat.
Like its name denotes across cross-cultural boundaries, Towncriers Limited, an award winning experiential marketing agency is a force to reckon with in the IMC industry. Offering services on Brand Activation, Events Marketing & Management, Trade & Consumer Promotions and Content Solution.
Professionalism and creativity are the guiding principles of the organisation. The agency experiments creatively by giving old things a twist to create fresh ideas.
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In engaging her workforce, preference is given to people with multi-dimensional skills. This is further reinforced as all new staff members go through all the subsidiaries of Group so that they can have a broad overview of IMC. The company is a bit quiet in terms of self-promotion in media.
Remarkably, whatever reputation they have comes as a reflection of the reputation of the brands they are working for. The agency has carried out several mega activations from telecoms, FMCG to breweries sectors. The agency’s Managing Director, Kayode Olagesin, is a well-known figure in the IMC industry. He is a well-rounded IMC professional with strong strategic planning and conceptual skills with 25 years continuous industry experience split between Advertising and Experiential Marketing.
Having begun his advertising career at Insight Communications in 1989 where he excelled, before moving to SO&U Limited in 1991, he has continued
to make his mark in the industry. He left as an Account Director in 1995 to be a pioneer staff at Cosse Limited which has grown from a 3 man company to an IMC Group with close to 100 staff working across 5 specialist companies.
He was Chief Operating Officer at Batescosse, until March 2010 when he moved to Towncriers Managing Director. Towncriers provides services to multinationals including MTN, NB Plc, Promasidor, Cadbury, Reckitt Benkiser, Total, UAC Foods etc As a pioneer in the events/experiential field in Nigeria working for clients such as NB Plc and British American Tobacco, he developed and implemented BTL solutions like Star Wheel of Fortune and B&H Golden Tones that took Star and B&H to market leadership in their respective industries in the late 90s to the turn of the century.
Kayode has proffered cutting edge, cost effective solutions to blue chip companies in Telecoms, Financial Services, Hospitality & Tourism, Oil & Gas, Aviation, FMCG’s, NGO.s as well as Government Agencies over the years. Kayode, fondly referred to as ‘Kay’ is an industry thought leader, he’s the first President of Experiential Marketers Association of Nigeria (EXMAN) and a member of APCON. He is married with children.
