Promasidor adds New Media to 2016 Quill Awards categories
Promasidor Nigeria Limited, makers of Cowbell Milk, and organisers of the prestigious Promasidor Quill Awards has announced addition of ‘Online Reporter of the Year’ category...
BrandiQ
Exp Marketing MD, Olagundoye Quits
By Lukmon Oloyede. The managing director of Exp Marketing Nigeria, Mr. Wole Olagundoye, has resigned his appointment as the head of the agency. BrandiQ has...
Mavin First Lady Becomes Pampers Nigeria Brand Ambassador
Pampers, the world’s top-selling brand of baby nappies manufactured by Procter & Gamble has unveiled Mavin first lady, Tiwa Savage as the new advocate for...
Insights On Effective Advertising
Advertising is central in marketing communications. It has become a very useful means of passing a message about a product, an idea or service to...
Understanding Marketing Research Process
Marketing research is the systematic process of recording, and interpreting information relating to the marketing of goods and services. The essence of marketing research is to present accurate information that can...
Goldberg visits Ooni of Ife, Receives Royal Blessings
As part of its commitment to celebrate the culture and tradition of its valued consumers through consumer engagement, interaction and association, Goldberg Lager Beer from...
Photography With Finesse
Michael Imomoh, popularly known as ‘The Fotobiker’ is one of the most sought-after photographers in Nigeria. In a chat with Lukmon Oloyede, he spoke on the future of photography and its potentials for the market Digital...
Fidelity Woos Youths In New Identity
Fidelity Bank Plc has launched a new identity to strengthen operations and deliver optimum solutions to its teeming customers across the country. It explained that the new campaign is aimed...
Consumers, Dealers Commend Panasonic/SIMS On Product Consolidation in Nigeria
Consumers and electronic dealers in Nigeria have applauded Japan based electronics giant, Panasonic over the partnership announcement with SIMS Nigeria, one of the leading electronics...
Adidas Calls International CRM Pitch
Foremost sports jersey brand, Adidas, has called for a comprehensive review of its customer relationship management activity. The sportswear and equipment manufacturer is reportedly looking for a competent agency to...