Real Madrid-Adidas Record Kit Deal Worth £1 Billion
La Liga soccer club Real Madrid and German sportswear giant Adidas are to sign a world record renewal of their kit supply deal, according to...
Sport
Hyundai to sponsor PGA Tour event in Los Angeles
Lukmon Oloyede. Automotive manufacturer Hyundai has signed up as the title sponsor of the PGA Tour golf event at the Riviera Country Club in...
Deloitte Money League: Real Madrid remains world's richest club
By Lukmon Oloyede. Real Madrid top the Deloitte Football Money League for an 11th consecutive year, with revenue of €577 million confirming the Spanish giants’...
Ahead of Rio Olympics, Coca-Cola signs American golfer Jordan Spieth
By Lukmon Oloyede. American golfer Jordan Spieth has signed a multi-year endorsement deal with global beverage giant, Coca-Cola. The 22-year-old has quickly become a forced...
Ballon d’Or: Twitter Fans Divided On Messi, Ronaldo
By Gilbert Alasa. Among Twitter fans, the 2015 football year belongs to two obvious players. They are Barcelona talisman Lionel Messi and Real Madrid forward...
African Basketball League To Launch In Lagos On December 16
Lukmon Oloyede. All is now set for the launch of the African Basketball League (ABL) by the organizers, African Sports Entertainment and Wakanow Sports....
Adidas Calls International CRM Pitch
Foremost sports jersey brand, Adidas, has called for a comprehensive review of its customer relationship management activity. The sportswear and equipment manufacturer is reportedly looking for a competent agency to...
Garnishing Passion With Survival
As Nigerians take their love for sports to a ‘lucrative’ level via sports betting, Gilbert Alasa dissects this fascinating trend that is spreading like wildfire...
Unlikely Names Lead EPL Top Scorer Table
A quartet of unlikely players are leading the goal-scoring sheet of the English Premier League, following uninspiring displays from erstwhile leading scorers in previous campaigns....
Suarez Misses Out On Ballon d’Or Finalists
Barcelona forward and former Liverpool striker, Luiz Suarez has failed to make the final three of the 2015 FIFA Ballon d’Or Award scheduled to hold...